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Unraveling the Threads: A Journey Through the History of Marketing Mix Modeling (MMM)
Today, MMM is no longer a niche analytical exercise. It's a crucial tool for businesses of all sizes seeking to understand the...
Janko Burger
Apr 223 min read
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MMM - From Ad Spend to Actionable Insights: The Evolution of Marketing Mix Modeling
Where did MMM's come from?
Kruger Capital
Mar 132 min read
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Demystifying MMM: What Your Marketing Rands/Dollars Are Really Doing
Understanding MMM's and how they can help you drive increased Marketing Returns
Kruger Capital
Mar 112 min read
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South African Government Media Spending Report
Report on the drive for efficiency and transparency that is crucial for ensuring public funds are used effectively.
Kruger Capital
Mar 111 min read
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