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Unraveling the Threads: A Journey Through the History of Marketing Mix Modeling (MMM)
Today, MMM is no longer a niche analytical exercise. It's a crucial tool for businesses of all sizes seeking to understand the...
Janko Burger
Apr 22, 20253 min read
MMM - From Ad Spend to Actionable Insights: The Evolution of Marketing Mix Modeling
Where did MMM's come from?
Kruger Capital
Mar 13, 20252 min read
Demystifying MMM: What Your Marketing Rands/Dollars Are Really Doing
Understanding MMM's and how they can help you drive increased Marketing Returns
Kruger Capital
Mar 11, 20252 min read
South African Government Media Spending Report
Report on the drive for efficiency and transparency that is crucial for ensuring public funds are used effectively.
Kruger Capital
Mar 11, 20251 min read
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